We founded Spark X in December 2022, as teenagers, with more conviction than experience. What followed was 500+ hours of formal training and four years of hands-on work across Estonia's sports and wellness scene — 75+ businesses, over a million organic views for a single client, national event coverage, and a reputation built one finished project at a time. We learned the trade by doing it, in public, for clients who could see every result.
The Gulf came later, and it came differently. Kaur first arrived in Saudi Arabia as a musician in 2025, and kept going back — performing for heads of state, producing a 50-person orchestral project in Riyadh with the Ministry of Culture and the Saudi-Estonian Business Council, and building working relationships that held between visits. What started as a single engagement turned into something ongoing. Along the way we saw how fast the wellness and clinic sector is growing across the Gulf — and how much of it is still being run on manual work and guesswork. That became the thing we wanted to build for. Today we run two directions: European businesses, and Patient Flow for clinics across the UAE and the Gulf.
